WORK EXPERIENCE 

FREELANCE 
Web Development & Design – July 2015 – Present 

• Coordinate directly with clients to provide innovative social media and branding strategy; building consistent digital identity and online presence. 
• Perform account maintenance including: developmental research, analytic reports, audits, and SEO.
• Implement current marketing trends, techniques, and strategies. 
• Create intuitive digital experiences utilizing end-user data, design systems and practices. 
• Develop UX/UI wireframes and prototypes to illustrate brand identity and adhere to design standards. 
• Identify and troubleshoot UX issues: user testing and design viability. 
• Provide creative and technical guidance for clients to conceptualize and plan specialized graphic design materials. 

THE AVENUE | HOUSTON, TX
Store Manager & Digital Asset Coordinator –  January 2022 – September 2022

• Day-to-day operations manager for Houston store front including: merchandising, training, and procedural development. 
• Audited website using Google Analytics and SEM Rush to optimize website performance.
• Debottlenecked issues on backend purchasing/inventory management platform (Shopify).
• Designed, coordinated and posted social media across multiple co-branded accounts. 
• Launched search function for website. 
• Customer Service liaison for email and website inquiries. 

THE INSIDE VOICE | COSTA MESA, CA
Lead Designer – April 2019 – December 2021

• Created brand and marketing strategy for the launch of a new business. 
• Executed strategy across multimedia platforms: web, Facebook, Instagram, brochures, and newsletters.
• Lead design for The Inside Voice web application.
• Designed wireframes and worked with back-end developers to launch a new innovative business to client web app.
• Built, maintained, and provided technical support for start up and parent company websites.
• Curated monthly content calendars that focused on building brand engagement. 

MOLLY’S MUSIC | COSTA MESA, CA
Marketing Director – March 2017 – June 2019 

• Developed online community via company website and client portal to engage clients with  relevant and purposeful content.
• Defined, created, and implemented a comprehensive marketing strategy to enhance and elevate the company’s online presence.  
• Produced marketing assets, copywriting, and branding strategy, to retain brand integrity ensuring style guidelines are maintained and consistent with company identity and messaging. 
• Assisted with event production and managed a team to coordinate marking materials, day of assets, and event photography. 
• Music Teacher: singing, piano, and ukulele. 
• Communicated with parents and students to produce the best teaching experience that focused on creating a constructive, safe, and fun learning environment. 

ALLIED THA / RELATIVITY MEDIA | BEVERLY HILLS, CA
Field Publicity Assistant – March 2014 – April 2015

• Worked directly with executives to build film distribution strategies with corporations, promoters and publicists. 
• Designed advertising materials for promotional events, press outreach and marketing recaps for film campaigns and promotions.
• Served as an on-site manager for press junkets, premieres, and screenings.

SOFTWARE PROFICIENCIES 

• SEO Analytics: Google Analytics, SEMRush, Ahrefs
• Adobe Creative Suite: Photoshop, Illustrator, XD, InDesign, Lightroom, Premiere Pro 
• Social media Management Tools: CoSchedule, Hootsuite, Buffer
• Email Marketing: Mailchimp 
• Shopify
• HTML, CSS, WordPress, Divi Builder 
• Experience animating SVG files